9 Things to know Before Launching a Grocery Store
- January 09, 2018 /
- Ecommerce Solutions
Online grocery stores have started gaining attention of the consumers in an effective manner, which has resulted in a sudden rise in the need of grocery website development. With improved response from the consumers, more players are entering into this sector, but, due to lack of market experience, they land up in making a few common mistakes, leading to a negative impact on the business. There are some who believe that by getting a bigbasket clone script, which is one of the successful apps in this sector, they will achieve the same success. But, there are a lot of factors that needs to be considered before you start working on an online grocery store script for your business.
Here we have listed 9 important things that you should know before starting an grocery ecommerce platform
Selecting the right platform
It is important that you choose the right platform for your website that can support a range of features to make the website dynamic and modern. A robust and efficient platform will not only cater to your current business requirements, it will also help you to match the future requirements. This is very important in the online grocery sector where there is a consistent need of changes to make the product more competent in the segment. In such a scenario, shifting the whole store onto a new platform that matches the current requirement will not be a wise decision.
Selecting the area of operation
This is one of the most important aspects to work upon before you start working on the grocery PHP script. The area of operation is a vast term and it consist of the locations where your site will be operational, the products you will be dealing in, the target audience, and selecting a benchmark after selecting your competitors. To start with, it is recommended that you start with a confined area and make your services competent. After making your services on par in the selected area, you should work on expanding the area of operation.
Defining your delivery module
Another important aspect which acts as a driving force for the success of your online grocery store is the delivery service. You need to decide the workforce you will be employing in the initial phase, the travel reimbursements, delivery routes, timings and best practices to reduce the overall delivery time of a particular order. In addition, you also need a tracking system of the delivery team that will help you to monitor the overall process and optimize it depending on the challenges the team faces.
Creating your supplier network
Before you start your marketing and promotional activities, it is important that you first set up a reliable supplier network. You need to also decide if you will be working on a ‘real time’ delivery model where you purchase and drop the products as you receive the order or you create your own warehouse. It is recommended that you first begin with ‘real time’ delivery system to cut down on operational cost. Just make sure that the preferred suppliers are trustworthy and you have a backup.
Creating your unique USPs
As the competition is increasing at a rapid pace, it is important your brand has something unique to offer to the customers. Either it is the lowest prices or fastest delivery, you need to have something to make your brand recognisable. In the initial stage, you need to also work on special discounts, offers and reward points that have now become a kind of necessary in the present scenario to gain the instant attention of the customers. A unique referral points system, rewards of regular customers, discounts on a particular price, all these factors play a major role in promoting the brand in an effective manner.
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Effective marketing strategy
Once you have developed an effective grocery store script, it is the role of marketing that will drive the target audience to your online store. You need to first identify the target audience presence and select those mediums for marketing. It is important you do not invest your all budget on just single platform and diversify it through different mediums. You need to analyze the competitors strategy in an effective manner and then create a unique plan that should be followed without any loopholes.
Devising new ideas frequently is the key to marketing success. You never know which strategy will work and which one will not. So, it is important that you come up with new campaigns at regular time intervals.
No matter how competent your interface is on desktop, if it is not appealing and intuitive on mobile platform, then you will lose out on a number of customers. The majority of the audience prefer surfing on their smartphones and it is important your website performs effectively on these devices. Therefore, make sure to rearrange the sidebars, product displays and other important features easily accessible for the users on smartphones.
If your site is not ranking on the major search engines, it will not reach the target audience effectively. Most of the e-commerce sites tend to neglect comprehensive product description and stick to generic descriptions, which results in poor SEO ranking. Therefore, it is advised that you list products with proper image tags, image descriptions, product descriptions, keyword optimization and link structure.
Incorporating the ‘X’ factor
After focusing on majority of the factors, there are a number of online grocery stores that fail to impress the customers. In such case, you need to identify that extra factor which will make your brand stand out of the crowd and attract customers. You need to go extra mile to satisfy your customers in an effective manner, which is the only way to gain immediate success in a highly competitive market.
So, these are some of the important factors that you should consider while working on grocery website development. For optimal results, you can consult the expert team of LogicSpice, which possess years of experience in delivering effective solutions to the clients for improved results.