How mobile apps can aid startups?
- October 18, 2017 /
- Mobile Applications
In this fast-evolving world, the technology is increasing by leaps and bounds. Today’s digital world has grown multiple times in the last decade or so. This era is of mobile app and mobile computing. Mobile apps are gaining popularity from past couple of years and had become a new tool for businesses. The mobile apps has become a demanding way nowadays to boost businesses or start-ups. If you want to make an effective ROI, it is said that having a mobile app is not optional nowadays, it has become the need for every startup to survive in this new era which has become crowded marketplace already.
Recent studies show us that, smartphone users mostly spend their time surfing the net. It is around 89% of the users who surf net on their smartphone. It is very much necessary that all the businesses and start-ups should have their own individual app. In order that the startup and business can dominate over the market and attract its customers. The mobile app should be designed in such a way that your Startup business ideas with low investment should always make your online presence robust.
5 Steps To Grow Your Mobile App Startup
Online Visibility :
In today’s world, people need services every hour of the days and so it’s necessary that you must have 24×7-hour online availability in the online world. To capture market and customer attention, it is a must thing to do. Some research suggests that a user spends about 2 hours a day using various mobile apps for either doing the surfing or for any other specific work. There is dedicated app for everything - online product buying, booking hotel, doing reservations and lot more. Thus, it is notional these days that you should have a mobile app so your startup would have online presence and visibility.
Direct Marketing Channel :
These days, mobile apps act as a direct channel for marketing because they provide you with many features and functions which guides the customer to have all the information. The information basically deals with the stuff like this price, forms, booking, search, messengers, user accounts, news feeds, features etc. Thus, by having a mobile app you can hit the market with the bang giving special offers for promotional purposes. The mobile app also allows user and customer to access information and perform functions like push notification and others. Hence, it will provide your business with a new rational outlook. It gives your customer direct marketing channel to contact you and avail your services.
Achieving Brand Recognition Through a Mobile App :
Developing a mobile app is a simple process you just need to hire dedicated programmer for it and describe the needs and what you want in the app. They will first present you with the prototype model, when you’ll like it; they will proceed ahead and will make you a working app. Once your mobile app is developed, then it itself has to make its brand value first, in the mobile App Store then in the market. It is also being noticed that mobile apps create too much awareness for business startups and always give a positive to your business. The most important thing for a mobile app is that it must have all the necessary features which are required to attract most of the customers. After some time, it will attract traffic and then you are in the game and as too many customers get linked with your app you will start making sale and promotion both.
Enhancing Traffic or Customer Engagement :
It doesn’t matter, what business you do, you always require a mobile app; these days, to keep it shining. If you have a product or if you offer services it doesn’t really matters, what matter is providing a platform for your customers so they can interact with you through it. The mobile app act as a medium to connect with various customers and then fetch their sale records, accordingly. There are features in mobile app like push notification or making appointment, setting reminder, etc. These features in an app help you establish direct communication with the customers. Mobile apps provide you with great opportunity to boost your business and helps you to expand it overtime.
Making Your Presence Robust in The Competitive World :
It doesn’t really matter if you are only a startup, what matter is that you should have an online presence to take care of the competition and to have an edge over other startups. It is recommended that you should be the first to deliver the mobile app to your respective customers. This will make you famous and help you steal the business. The mobile app makes your presences digital and help you to engage customers automatically along with gaining new customers online and their loyalty.
Although, there are many advantages of mobile app for startups, it is really a hectic process when you are opting for a mobile app for your business. Therefore, it is suggested that you should take time and first make a thought about it yourself then proceed with it further. Make a fair analysis about your customers and their needs and who can be your potential customers and develop an app accordingly on the basis of their requirements. Some of the challenges are:
- Meeting compatibility concerns
- Making Users Experience easy
- To reach the target audience (app marketing)
- Device compatibility (Android or iOS)
- App discovery
- Development approaches
The choice of the platform depends on the consumers so it is important to specifically target them by launching an app on a desirable platform. The apps build should be robust, scalable and should be able to meet the expectation of the next generation. The app should be designed and have features which would help the business to grow effortlessly. For example, if you have target customers which use android platform, then developing an android based mobile app to serve the business purpose is recommended. It’s the same for other platform, if you have more customers which use other platforms. You can also consider to have a hybrid mobile app for your business, which will be compatible with most of the mobile devices. So, if you are looking for an expert mobile app developers to develop a mobile app that is competent and effective at the same time then contact LogicSpice. Our proficient team is not only experienced in getting things on time, we are also proficient in coming up with some of the most optimal solutions for our clients that makes us stand apart from the crowd.